Selected Projects
A collection of freelance, contract and creative projects spanning brand, campaign, packaging, publication, digital, retail and product design. Each project brought a different challenge, from creating new visual directions to extending established brands across multiple customer touchpoints.
Dusk
Candle & Packaging Design
Inspired by Rose Quartz, Amethyst and Fluorite, I developed three distinct candle concepts exploring the colours, symbolism and visual qualities associated with each crystal. The project included research and creative direction through to vessel artwork, packaging, typography, logos and pattern design, creating a cohesive collection while giving each fragrance its own individual identity.
Australian Olympic Committee
Educational Design
I created educational resources for the Australian Olympic Committee designed to make Olympic stories and learning more engaging for young audiences. The project included interactive student cards, athlete signature cards and digital assets for the Olympic Diaries program, combining clear information, playful layouts and athlete imagery across a flexible suite of educational materials.
Little Party Dress
Brand Refresh & Rollout
For Little Party Dress, I developed a visual refresh that evolved the brand while keeping its colourful, playful personality recognisable. I created an updated digital style guide, reusable social and EDM templates, print collateral and packaging, alongside image retouching and video content. The new system gave the brand a more consistent visual direction across its everyday marketing and eCommerce touchpoints.
Cavalry × Ballers Clubhouse
Proposal & Publication Design
Working with Cavalry, I designed a 75-page proposal for Ballers Clubhouse, a large-scale Melbourne entertainment venue. The challenge was to present a substantial amount of business and creative information in a way that remained engaging and easy to navigate. I developed the document in InDesign, using bold colour, strong typography and varied layouts to balance professionalism with the energetic Ballers brand.
Hello Molly
EDM & Social Campaign
For this digital campaign brief, I developed a creative direction that could work consistently across email marketing and social media. Using supplied fashion imagery, I designed a five-banner EDM alongside a series of interactive Instagram Stories, developing typography, copy placement and layouts that felt cohesive across both formats while remaining energetic and aligned with the Hello Molly aesthetic.
Step One
Product Trend & Pattern Development
For Step One, I developed a series of fashion-led underwear concepts designed to explore a more premium direction for the brand. I researched emerging menswear runway trends, focusing on themes including Jazz Age influences, ’90s styling, metallics and gold, with the aim of identifying ideas likely to move into the mainstream by the time the product reached market. From this research, I created original patterns, colourways and product concepts across men’s and women’s underwear, alongside a series of trend-led block colour options designed for quicker production and release. The final concepts ranged from bold floral and metallic finishes to more refined graphic patterns, extending Step One’s visual language while appealing to a more fashion-conscious customer.
Elite Supplements
Black Friday Campaign
For this Black Friday and Cyber Monday campaign, I developed a bold promotional direction designed to work across both digital and physical retail environments. The rollout included social posts and Stories, animated GIFs, website banners, Google Ads and large-format A0 and A4 print collateral, creating a consistent campaign system across multiple formats and customer touchpoints.
Johnny Bigg
Seasonal Retail Campaign
or Johnny Bigg’s Adventure Calls winter campaign, I developed a seasonal visual direction across retail and digital channels. The project included a winter colour palette, store window graphics, homepage creative, EDMs, promotional banners and animated digital advertising for knitwear and sweats, creating a cohesive campaign that carried the seasonal concept from the shopfront through to online marketing.
