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Brief:
Design a cohesive candle collection inspired by Rose Quartz, Amethyst, and Fluorite. Each candle vessel and packaging reflect the unique qualities of these crystals, using symbolic elements, colors, and patterns. Delivered three distinct designs, including typography and logos, with research references to support the creative direction.

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Brief:
I designed educational cards for young students, using Adobe Creative Suite to create fun, interactive layouts. I also crafted "signature cards" for young athletes and digital assets for the "Olympic Diaries" project, all while collaborating with various teams to ensure the designs met educational goals and engaged the audience.

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Brief:
I led a mini re-brand, modernising the visual identity while maintaining its fun aesthetic. I created new brand guidelines, templates, and print collateral, ensuring consistency across all touch points. I also edited videos and retouched images, collaborating with the Head of Marketing to deliver high-quality visuals aligned with the brand’s image.

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Brief:
I designed a 75-page proposal for Ballers Clubhouse, a 2,500sqm Melbourne mega-venue. Using Adobe InDesign, Photoshop, and Illustrator, I crafted visually compelling layouts, strategically using color to differentiate sections. Collaborating with the business development team, I highlighted the agency's capabilities, blending professionalism with the venue's vibrant energy.

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Brief:
The project aims to showcase creativity, technical skills, and the ability to elevate the Hello Molly brand. The task involves designing an EDM with 5 banners, each featuring a title and sub-copy using provided imagery. Additionally, create 5 interactive social stories that align with your theme, building on the EDM banners and incorporating the same imagery and copy.

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Brief:
Design an EDM for Step One's collaboration with Surf Life Saving Australia, highlighting red and yellow underwear with the SLSA logo, donating $5 per sale to beach safety. Create visuals that balance both brands. Also, design core and limited-edition prints for Step One underwear, with mockups on provided templates.

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Brief:
Create bold digital and print assets for the Black Friday, Cyber Monday campaign with a 20% discount (excludes RTDs/consumables). Deliver A0 and A4 prints, social media posts/stories (GIF/static), a website takeover with banners, and Google Ads in specified sizes, all adhering to brand guidelines.

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Brief:
For Johnny Bigg's Winter Campaign "Adventure Calls," create assets including store windows, EDM, homepage, and digital ads. Develop a seasonal color palette, design a winter-themed homepage with provided imagery, create promotional banners, and design a digital ad set for Knitwear & Sweats in GIF formats.

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