MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand. They create innovative beauty solutions and trend-focused products, with their entire range priced under $40.
• Email Newsletters (Electronic Direct Mail Marketing)
• Social Media Posts and Stories
• E-Commerce Imagery
• Packaging
• Photo Editing
• Video Animations
• PR Collateral
• Branding Refresh
I had the pleasure of diving into the world of multimedia design, where I teamed up with a fantastic creative crew to craft eye-catching visuals for all kinds of marketing goodies. Armed with my trusty Adobe Suite toolkit (hello, Photoshop, Illustrator, and InDesign!), I made sure every design hit the mark, keeping the brand’s vibe on point and the typography flawless. Juggling multiple projects was my jam, and I always kept an eye on the latest design trends to keep things fresh and fab.
As a proud member of our marketing team’s in-house creative agency, I had the chance to really shape the brand’s visual story across digital and print. From designing snazzy graphics for campaigns to collaborating with cross-functional teams, I translated briefs into designs that didn’t just look good but told a story. With full creative freedom, I played around with design strategies that boosted our digital communication big time—think email open rates jumping from 15% to 48%! And let’s not forget about the emails that raked in $13,000 and $105,000, proving that good design can really pay off. Over on Instagram, my posts were reaching tens of thousands and racking up the likes, with a standout post engaging nearly 2,500 accounts. All in all, it was about making design that not only turned heads but also drove results!
Welcome to the playful corner of my portfolio.Here’s where I dive into the creative projects I worked on full-time with MCoBeauty.
It’s a collection of some of my favourite design adventures!
