MCo Beauty
Senior Graphic Designer | 2022–2024
MCoBeauty is an Australian beauty brand known for bold, trend-led cosmetics and skincare that make luxury beauty more accessible. Fast-moving, playful and highly social, the brand combines product innovation with distinctive creative across retail, eCommerce and digital marketing.
Scope
Packaging Design
Campaign Design
Digital Design
Social Media
Email Marketing
E-Commerce
Motion Graphics
Photo Retouching
PR Collateral
Team Leadership
As Senior Graphic Designer, I worked within MCoBeauty’s fast-paced in-house creative team, leading two designers while remaining hands-on across day-to-day creative. I developed design for high-volume beauty launches across packaging, campaigns, eCommerce, EDMs, social media, motion and print, working closely with Marketing and New Product Development to take projects from initial brief through to final rollout.
With multiple launches moving at once, the role required strong creative thinking, organisation and attention to detail. I helped maintain consistency across packaging and marketing touchpoints, introduced a packaging QA checklist to strengthen the approval process, and supported the wider design team through project allocation, onboarding and mentoring.
My digital work was also highly performance-led. Email creative helped achieve open rates of up to 48%, while a non-sale EDM generated $13,000, performing 159% above average, and a launch sale email generated $105,000 from its first send. Across Instagram, posts averaged around 25,000 reach and 1,500 likes, with one post engaging 2,480 accounts.
Selected Work
A selection of my favourite MCoBeauty work across product launches, packaging, campaigns, social media, eCommerce, email marketing and motion.
