Sunnylife
Mid-Weight Graphic Designer | 2015–2020
An Australian summer lifestyle brand known for bold, design-led products made for the pool, beach and outdoors. Designed in Sydney, Sunnylife combines playful graphics, trend-led colour, innovative products and functionality across seasonal collections sold around the world.
Scope
Trend Research
Product Development
Pattern Design
Photo Retouching
Brand Collaborations
Packaging Design
Catalogue Design
EDM Design
Visual Merchandising
Across more than five years at Sunnylife, I worked across product development, packaging, catalogues, digital marketing and retail design for seasonal collections. My role blended graphic design with trend research, pattern creation, photo retouching and creative rollout, taking ideas from early concepts through to polished, commercially ready outcomes.
Working in a fast-moving seasonal business meant constantly balancing trends, creativity, brand consistency and commercial needs. I contributed to everything from product graphics and packaging to eCommerce, EDMs, social content and catalogues, while helping develop new product categories and ranges as Sunnylife expanded internationally across markets including the USA and UK.
I also worked closely with product, marketing and sales teams to build cohesive collections where the product, packaging and supporting campaign creative all felt part of the same Sunnylife world.
Sunnylife was also where I developed a strong understanding of design beyond the individual asset. I supported product development, supplier communication, photography, visual merchandising and final production, while managing multiple projects across overlapping seasonal deadlines. I also stepped into an interim team leadership role, supporting and onboarding designers during a period of change.
Selected Work
A selection of some of my favourite Sunnylife projects, spanning product development, packaging, pattern design, catalogues, digital marketing, brand collaborations and retail. Five years of colourful ideas, seasonal collections and a lot of summer.
