Turning brand strategy into beautifully considered marketing design that feels cohesive, memorable and unmistakably on-brand.
I’m Monique, a creative thinker who brings out the best in brands. As a Sydney-based Senior Graphic Designer with more than a decade of in-house marketing design experience, I get to know what makes each brand tick, then turn that understanding into design that fits what it needs. From campaigns and visual systems to everyday marketing, I create thoughtful, beautifully made work that connects with people, brings consistency to every touchpoint and helps brands show up at their best.
Creative
Thinking,
From The
Inside Out.
Creative Profile
Role
Senior Graphic Designer
In-House Marketing Designer
Multidisciplinary Designer
Focus
Brand Stewardship & Development
Campaign Design
Creative Direction & Concept Development
Visual Systems
Print, Digital & Packaging
Marketing Collateral
In-House Experience
Royal Agricultural Society of NSW
MCoBeauty
Barnardos Australia
Sunnylife
Qualifications
Bachelor of Communication Design
Diploma of Visual Merchandising
Adobe After Effects Certificate
Selected Impact
Part of Winning Agricultural Conference Bid
Designed the submission booklet and Sydney event identity for RAS’s successful bid to host the Royal Agricultural Society of the Commonwealth Conference (RASC).
48% email open rate
Created performance-led MCoBeauty email creative that lifted engagement.
25K average Instagram reach
Created MCoBeauty social content designed to engage at scale.
A template system built to last
Developed Barnardos social and brand templates that continued to support consistent communications beyond my time with the organisation.
700% growth at Sunnylife
Contributed across product, packaging and brand design during Sunnylife’s rapid global business growth.
Short
& Sweet
Alongside my in-house career, I’ve jumped into freelance and contract projects for brands including the Australian Olympic Committee, Little Party Dress, KAS Australia, Industrie and Dreams2Live4.
The work has taken me across brand refreshes, campaign concepts, packaging, social, digital, presentations and educational design. For the Australian Olympic Committee, I created engaging resources and athlete-focused creative for young audiences, while at Little Party Dress I helped evolve the brand across digital, social, EDM and print.
I love stepping into a new brand world, quickly understanding what makes it tick and finding the creative solution that fits.
From Big Picture
to Final Detail
Brand
Building brands that feel clear, consistent and recognisably themselves. From visual identities and brand refreshes to toolkits, templates and design systems, I create practical brand solutions that work across everyday marketing.
Campaign
Turning ideas into campaigns that connect across multiple touchpoints. I design creative concepts and rollouts across social, digital, print, events, environmental graphics and everything in between.
Digital
Designing for the places brands meet people every day. From social content and EDMs to eCommerce, motion and digital advertising, I create engaging work that balances brand, audience and performance.
Rollout
Taking creative from the first idea through to the final detail. I think beyond the hero asset, building flexible systems, templates and production-ready artwork that make campaigns easier to deliver and brands easier to manage.