packaging
Packaging is the first thing a customer sees, so it’s essential to create something that stands out on a shelf. With over 5 years of retail branding experience — not to mention a Bachelor’s degree in Communication Design (specialised in Packaging) and Diploma in Visual Merchandising —
I understand the vital importance of striking packaging design.
Product packaging design can be a puzzle made up of developing correct shapes, ensuring text is readable, and balancing product warnings with the challenge of making the packaging appealing enough to sell.
From creating style guides to leading a creative production team,
I have project-managed the development of over 100 product packaging designs and kept them on time and within budget. One project I managed the packaging development for led to record-breaking sales and the brand becoming seasonal bestsellers.
