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branding
Branding is important because it creates a memorable impression on consumers and allows customers and clients to know what to expect from your company. Branding is the key way to distinguish yourself from competitors and clarify what sets you apart.
One of the most important standards I hold as a designer is getting a brand’s story right. This can be done through colour, pattern or logos. I love working with a brand to unlock the essence of their visual identity.
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