Brand collateral is just as important as what the brand sells. Branding is the face of a company and needs to convey a clear message. Creating business cards, letterheads and presentation layouts have become second nature to me.
Print design itself is all about knowing the brand and texture finishes. As a catalogue design expert I create large product and information-heavy books that help create sales and build brand loyalty.
I have mastered the ability to condense detailed information and inventories efficiently and easily for business-to-business clients to understand.
Having a creative eye also means that I can create marketing print media to sell a brand to customers in the form of catalogues, pamphlets or posters. Through my commercial work and by completing a Diploma in Visual Merchandising, I’ve developed the ability to conceptualise how promotional material will look in-store to communicate a desired brand message - something that serves me well when designing new print media.
